Averee Burman

Hi, I'm Averee Burman. Welcome to my profile!

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Working with Taylor Nelson Sofres (TNS Global) - World`s largest customized market research firm in the Qualitative and Shopper Consulting group. Client Lead for renonwed brands in FMCG, Personal Care & Wellness ,Consumer Durable, Media and Liquor categories. Experienced in qualitative methodologies and handling end to end projects. Expert in providing strategic Brand Consulting in addition to qualitative research findings Specialized in brand equity evaluation , space explorations , concept & product test for FMCG. Trained in new product development journey.

Research Executive at TNS Global

February 2012 - January 2013

Research Executive at Quantum Consumer Solutions Pvt. Ltd.

May 2011 - January 2012

Working with a specialist research agency allows me to work on a bunch of interesting clients and studies. Work activities involve liaising with clients, drafting proposals, writing recruitment questionnaires, briefing researchers, moderating or conducting qualitative research, analyzing data, writing detailed reports and presenting it. The ultimate aim of the work is usually analyzing consumer opinions and gather data to enable organizations to make informed decisions.

Account Planning - Internship at RK Swamy BBDO

April 2010 - June 2010

Stepped into the shoes of a typical Account Planner and donned the yellow thinking cap to develop marketing and communication strategies for clients like Karbonn Mobiles, Baidyanath, Birla Tyres, LIC Nomura Mutual Funds, Allahabad Bank and lastly contributing majorly in BBDO's pitch for the Incredible India Campaigns of 2010 for plotting India as the next Bridal destination in the world map.

Communication Strategist at PRAYASAM NGO

October 2009 - December 2009

My main work as an intern here was to develop the communication strategy for the NGO. Among other things, I specialized in Photograpghy, Documentation, Website Development, launching Prayasam on the social media platform and maintaining PR activities of the organization.

Senior Research Executive at TNS Global

January 2013

Consumer Insights Retail and Shopper Insights Market Strategy Exploring & Understanding Habit Formation and Identifying Interventions that alter / modify Behaviour Specialties:Consumer Behaviour Shopper Insights and Consulting Qualitative Market Research Tools and Techniques Brand Strategy

Symbiosis International University

2009 – 2011

MBA

St.Xaviers College Kolkata

2006 – 2009

Bachelors Degree - B.A

Concentration: Sociology Hons

Modern High School

1991 – 2006

Reading, writing , sketching, observing life in motion and technicolor, movies and music, dancing and singing in the rain ...